OH, the dreaded “user interface” of Meta Ads Manager. The user interface of Meta Ads Manager formerly known as Facebook Ads Manager can be best described as Unfriendly and nothing like FB or Insta User interface. Many budding digital marketers might feel intimidated upon seeing the Ads Manager for the first time or running campaigns without properly understanding the basics, which can lead to improper management of the campaign and inevitably failure of the campaign!! Luckily for you, this article will go over the 3 most important components of Meta Ads Manager and make you understand the basic structure of Meta Ads Manager.
Let’s get started!
1) campaign
2) Ad Set
3) Ad Copy
Think of these components like this:
1) Campaign Is the overall campaign for a product launch
2)Ad sets are like targeting different segments in your target audiences based on interests, demographics, or Behaviour.
3)Ad Copies are like different Ad creatives shown to different segments of the target audience.
Hierarchy of Ads manager
By understanding this hierarchy, you can create more effective and targeted advertising campaigns.
Thank you, I hope this article has helped you on your Digital Marketing journey😊