Digital marketing can be quite confusing to navigate for students who want to start a career in digital marketing, business owners to promote their businesses, or anyone who wants to dabble in digital marketing. I mean who can blame them, there are A LOT of components and they all do VERY different things. Learning about these components is of vital importance. So, if you want to learn about the basics of components of digital marketing then this article is for you!
So let’s begin!
1) Search Engine Optimization (SEO)
2) Pay-Per-Click (PPC) Advertising
3) Content Marketing
Content Marketing is an organic form of marketing, where you share interesting content to your target audience in the form of Blogs, infographics, images, articles, videos, etc to attract them toward your brand.
4)Social Media Marketing
Social Media Marketing is something we all encounter daily! It’s all about promoting your brand on social media platforms to connect with your target audience. The goal is to turn those interactions into loyal customers and build lasting relationships. You can choose from both organic posts and paid ads to get your message out there. It’s a fun way to engage with people and showcase what you have to offer!
5) E-Mail Marketing
E-Mail marketing is a friendly way to connect with your audience by sending emails that can turn them into customers or keep them engaged! Whether it’s sharing exciting product promotions, interesting content, or just boosting customer interaction, it’s all about creating lasting relationships.
7) Mobile Marketing
8)Influencer Marketing
Influencer marketing is where social media influencers are used to promote your product. It aims to build a strong relationship with your target audience by leveraging an Influencers following and their social media presence. These Influencers can range from an influencer with a small number of dedicated followers to celebrities who have millions of followers.
9) Social Media Optimization (SMO)
